Margin Protection & Session Recovery
Protect Margins by Recovering Sessions Without Discounting
Reevix's Configuration panel lets you set behavioral thresholds for session recovery interventions — contextual nudges are delivered before a discount is ever considered.
The Problem
Sitewide discount banners, visible promo codes, and blanket pop-ups train shoppers to wait for discounts and erode your margin at scale. The worst outcome: you discount a shopper who was going to buy at full price, destroying margin for zero conversion benefit.
The Reevix Solution
Reevix scores each session for hesitation risk and first deploys contextual nudges — social proof, urgency signals, reassurance copy — to recover the session at full price. Only when behavioral scoring indicates the shopper is genuinely at risk of not purchasing does a merchant-configured fallback apply. The result: more sessions recovered without margin loss.
How It Works
Automated from detection to recovery — no manual intervention required
Configure your session recovery rules in the Reevix panel: hesitation thresholds, intervention types, and eligible product categories.
Reevix continuously scores each session for hesitation risk: price comparison behavior, add-to-cart stalls, repeated PDP revisits without checkout.
Sessions that cross the hesitation threshold receive a contextual nudge first — social proof, urgency signal, or reassurance copy — before any discount logic runs.
Margin impact is tracked in the Revenue dashboard: full-price conversions, intervention types used, and average order value — letting you optimize the threshold in real time.
See It in the Dashboard
Real screenshots from Reevix — no mockups
Session Recovery Configuration
The Configuration panel gives you granular control over session recovery rules. Set behavioral score thresholds, intervention types per hesitation pattern, and eligible product categories. Changes apply in real time — no deployment required.
Margin & Revenue Dashboard
Track the split between full-price conversions and nudge-assisted conversions over time. The margin protection metric shows how much incremental gross profit was preserved by recovering sessions with contextual nudges — a direct dollar figure you can show to leadership.
Key Benefits
Contextual Nudges Before Discounts
Session recovery starts with contextual nudges — social proof, urgency copy, reassurance banners. Discounts are a last resort, not the first intervention.
Configurable Thresholds
Set different hesitation thresholds per product category, price point, or customer segment. High-margin items can have stricter rules than commodity SKUs.
Full-Price Conversion Maximization
By recovering sessions with nudges first, you maximize full-price conversion rate — a better net margin outcome.
Non-Disruptive Interventions
Reevix's interventions are contextual and non-disruptive — delivered as inline banners or overlays, not intrusive pop-ups that train shoppers to wait for deals.
Margin Attribution
Every recovered session is logged with the intervention type and the revenue outcome — giving you a complete margin impact picture.
Works with Your Existing Setup
Reevix operates on top of your existing Shopify or WooCommerce store — no re-architecture required.
Results You Can Expect
Based on aggregate data across Reevix deployments